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Word: trice (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

...telling him) a Senator her own age. The Secretary's bland if not too convincing strategy is to make the Senator lose ground politically by being a bachelor, and then hurry him into a marriage-in-name-only with a seemingly plain and simple schoolteacher. In a trice, of course, the bride grows wildly attractive and wonderfully astute. This state of affairs, even when christened Affairs of State, can have but one outcome...

Author: /time Magazine | Title: The Theater: New Plays in Manhattan, Oct. 9, 1950 | 10/9/1950 | See Source »

...good salesman carries a special slide rule (called "profit meter") with which he can figure in a trice the dealer's profit on any given number of Coca-Cola bottles, personally puts up Coke advertising ("don't leave your sign for the dealer to put up-he might give it away to one of his friends"), keeps his truck in perfect order and drives carefully. Curves must be taken smoothly so that Coke cases won't slide off; pedestrians must not be frightened, much less injured-they are all potential Coke customers...

Author: /time Magazine | Title: ECONOMICS: The Sun Never Sets On Cacoola | 5/15/1950 | See Source »

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