Word: trick
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...Sarkozy has also proposed luring younger people to newspapers by offering to pay for home delivery of any title of their choice for one day a week during the year of their 18th birthday. Since such schemes aren't likely to do the trick for French papers, it makes sense for publishers to search for ways to eliminate costs before they occur. After all, the free handout dailies - another source of woe for traditional papers - long ago stopped publishing during year-end holidays and summer vacations, when readership volume dropped...
...Franz Marc called The Bewitched Mill. A waterfall spills down the center of the canvas between a scene of machines and houses on one side and trees and animals on the other. It's a fantasy of magical reconciliation between the natural and man-made worlds - always a nice trick...
...money I really need? Number one: don't bring your credit card out to the mall. When you buy something with cash, it feels like it's much more expensive. And because of that, you actually start to say to yourself, "Hey, is this really worth it?" That's trick number one. Trick number two is related to dopamine and addiction. Take a distance to things. If you go out and you want to buy the bag, the golden rule should be to say, "Hey, I really want that bag, but I'm not going to buy it today...
...embedded expenses are hard to pare. What are you going to do, buy a smaller house tomorrow? The trick is to see through the fiction that certain costs are "fixed." The typical family spends $1,303 a year on electricity; by simply unplugging appliances when you're not using them, you can shave 5% to 10% off that bill. And when was the last time you shopped for cheaper car insurance? It's an expense that's out of sight most of the year but a significant chunk of what we spend...
...Honestly, I was so nervous and excited I threw up and pooped my shorts (quite a trick, as I was lying on my stomach at the time). But hockey'll do that to you. It takes the mild-mannered and turns them into screaming soldiers of shinny. With its speed, agility and even beauty, Lord Stanley's favorite sport has always made the heart soar and the pulse race. Nobody who's ever attended a hockey game has opted against a second viewing because they found it boring. (Read about Joel Stein's quest to write about hockey...