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Word: trident (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

According to a book published this week, The Selling of the President 1968 (Trident Press; $5.95), it was simply a case of good advertising. Author Joe McGinniss, 26, a former Philadelphia newspaperman, followed Nixon's electronic campaign for about six months. He makes the point that the candidate of 1968 was not all that different from the candidate of 1960. The difference was that in 1968 the man the public saw was the man the Nixon men wanted people to see: a television Nixon who was casual, relaxed, warm, concerned, and-above all-sincere...

Author: /time Magazine | Title: Marketing: Programming a President | 10/10/1969 | See Source »

Critical judgment is the basis of all good reporting. In Robert F. Kennedy: The Myth and the Man (Trident Press, $6.95), Victor Lasky is simply critical. His singleminded judgment is that ev erything Robert Kennedy ever did was ill-motivated or wrong - usually both. To back that up, he has compiled 407 pages of quotations and anecdotes, mostly from newspapers, magazines, books and anonymous journalists and politicians. For example, as evidence that Kennedy was not far enough left on an issue, he quotes Ramparts. To bear wit ness that Kennedy was not far enough right, he cites William Buckley...

Author: /time Magazine | Title: Newsbooks: The Lasky Lash | 12/20/1968 | See Source »

Venus Examined, by Robert Kyle (345 pages; Bernard Geis; $5.95), and The Experiment, by Patrick Skene Catling (317 pages; Trident Press; $5.95), give the reader the astonishingly vivid impression that he is listening to sex manuals being read aloud to the thousand strings of Mantovani. Both start with almost identical premises, suggested no doubt by the success of the Kinseyesque novel The Chapman Report and the Masters-Johnson scientific study Human Sexual Response...

Author: /time Magazine | Title: Books: Make-Believe | 2/23/1968 | See Source »

...BROOKLYN WITH LOVE by Gerald Green. 305 pages. Trident...

Author: /time Magazine | Title: Books: The Mist in Brownsville | 2/2/1968 | See Source »

...BELLE OTERO by Arthur H. Lewis. 257 pages. Trident...

Author: /time Magazine | Title: Books: For Love & Money | 11/10/1967 | See Source »

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