Word: trig
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Dates: during 1960-1969
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...best advertisements for Thailand's soft, nubby silk cloth is the country's delicately beautiful Queen Sirikit, who has her gowns designed by Balmain. Thai silk is also used lavishly by other high-fashion designers such as Pauline Trigère, Anne Fogarty, Tina Leser and Adele Simpson. Lately the Thais have taken to producing their own dresses and sportswear, and have not only made Bangkok into a much-copied fashion center but also created a flourishing business...
...Bristol-Myers products. Another is to pit the company's major divisions against one another by bringing out several types of the same product; thus Bristol-Myers markets a variety of hair tonics (Vitalis, Score, Fitch, Vitapointe), cold pills (Bromo-Quinine, Clinicin, 4-Way) and deodorants (Mum, Ban, Trig). Still another Schwartz principle is to stimulate in his subordinates what he calls "the constant abrasive of disagreement." His top men, most of them in the 40s, are distinctly non-sycophantic. "They argue with me," says Schwartz, "and they keep me working as hard as I ever have...
...took a line that could put a painful crimp in the $500 million-a-year business of testimonial advertising. Does Arthur Godfrey really use Sucaryl? Does Comedian Tom Poston actually sip Heublein martinis? Is it a fact that New York Giants' Quarterback Charley Conerly deodorizes himself with Trig? If the FTC vigorously enforces its policy, an eager world may yet learn the answers to all these questions and more...
Fabrics, more than color, are the big highlights. Leather, knit and tweed are big (often combined, particularly by Bonnie Cashin). Cassini and Pauline Trigère have richly printed brocades, Dior-New York shows them in fine, polished, often solid colors. Tiffeau is using lizard in trim and whole cloth for a waterproof, black evening raincoat. For shimmer and shine, the original beads-and-glitter girl, Roxanne of Samuel Winston, has some old-style heavy beaded dresses as well as new lighter ones. Scaasi's long dresses have so much sparkle that many come with protective theatrical capes. Larry...
...make it work smoothly takes plenty of careful planning. Pitt is busily revising its curriculum for trimester students, is splitting up courses traditionally tied together on a two-semester basis, e.g., Trig 1, Trig 2. To the horror of the students, exams have been squeezed into the regular schedule of each semester, instead of being allotted a week of their own. Pitt is also working on state agencies to revise the professional requirements for graduates. A law student at Pitt, for example, could finish law school in two years, but the Pennsylvania State Board of Bar Examiners has required three...