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...Bristol-Myers products. Another is to pit the company's major divisions against one another by bringing out several types of the same product; thus Bristol-Myers markets a variety of hair tonics (Vitalis, Score, Fitch, Vitapointe), cold pills (Bromo-Quinine, Clinicin, 4-Way) and deodorants (Mum, Ban, Trig). Still another Schwartz principle is to stimulate in his subordinates what he calls "the constant abrasive of disagreement." His top men, most of them in the 40s, are distinctly non-sycophantic. "They argue with me," says Schwartz, "and they keep me working as hard as I ever have...

Author: /time Magazine | Title: U.S. Business: Is It True Bristol Has More Fun? | 2/12/1965 | See Source »

...took a line that could put a painful crimp in the $500 million-a-year business of testimonial advertising. Does Arthur Godfrey really use Sucaryl? Does Comedian Tom Poston actually sip Heublein martinis? Is it a fact that New York Giants' Quarterback Charley Conerly deodorizes himself with Trig? If the FTC vigorously enforces its policy, an eager world may yet learn the answers to all these questions and more...

Author: /time Magazine | Title: Advertising: Strike One | 8/18/1961 | See Source »

Fabrics, more than color, are the big highlights. Leather, knit and tweed are big (often combined, particularly by Bonnie Cashin). Cassini and Pauline Trigère have richly printed brocades, Dior-New York shows them in fine, polished, often solid colors. Tiffeau is using lizard in trim and whole cloth for a waterproof, black evening raincoat. For shimmer and shine, the original beads-and-glitter girl, Roxanne of Samuel Winston, has some old-style heavy beaded dresses as well as new lighter ones. Scaasi's long dresses have so much sparkle that many come with protective theatrical capes. Larry...

Author: /time Magazine | Title: Fashion: Fall Preview | 6/16/1961 | See Source »

...make it work smoothly takes plenty of careful planning. Pitt is busily revising its curriculum for trimester students, is splitting up courses traditionally tied together on a two-semester basis, e.g., Trig 1, Trig 2. To the horror of the students, exams have been squeezed into the regular schedule of each semester, instead of being allotted a week of their own. Pitt is also working on state agencies to revise the professional requirements for graduates. A law student at Pitt, for example, could finish law school in two years, but the Pennsylvania State Board of Bar Examiners has required three...

Author: /time Magazine | Title: Education: Speedup at Pittsburgh | 7/11/1960 | See Source »

...College must give up in its efforts to help raise secondary school standards. Instead of the present recommended, but vague, three years of math which is suggested, the College might outline a course coverage they think worthwhile. For while three years in some schools might put the student through trig and advanced algebra, in many others it covers only geometry and second year algebra. The College might instruct alumni to speak to local schools, and write schools which have sent students here, advising strongly that the more math an applicant has studied the better will be his chances...

Author: NO WRITER ATTRIBUTED | Title: Math and Admissions | 3/23/1959 | See Source »

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