Word: trigano
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DIED. GILBERT TRIGANO, 80, vacation visionary who steered Club Med from beachfront commune to worldwide, multimillion-dollar resort chain; in Paris. The child of Algerian Jews, Trigano fought against the Nazi occupation of France alongside Gerard Blitz, who would later found the trail-blazing retreat business. After the war, Trigano wrote for the communist newspaper L'Humanit? before starting his 30-year career as helmsman of the company that delivered mai tais and tropical sunsets to the world's middle class...
DIED. GILBERT TRIGANO, 80, anti-Nazi propagandist who helped develop Club Med into a hedonistic waterside-resort chain; in Paris. A member of the French Resistance, he wrote for a communist paper after the war, later renting tents to the then rustic-themed vacation spots and eventually establishing them as the ultimate sybaritic destinations...
Ever since 1888, when philosopher Edward Bellamy foresaw a utopian world where money would be replaced by a card based on the "credit" built up by workers with their labor, financial prognosticators have hailed the coming of the cashless society. Club Med founder Gilbert Trigano tried to create some cashless utopias of his own by asking his guests to pay for things with beads as part of their tropical vacations. But in everyday life, consumers until now have largely chosen to hold on to their coin purses, dollar bills and checkbooks, reflecting an atavistic, under-the-mattress reluctance to part...
...personal computers for executives to toy with when far away from the office. The new appeal to companies helped increase Club Med's revenues by 17% last year, to $843 million, and profits by 8%, to $38 million. For executives who have no time to go to the beach, Trigano is working on bringing the beach to them. He is starting to build a series of indoor "tropical spaces" in urban centers. Since May a prototype has been open just outside Vienna, complete with waves that wash sandy beaches, palm trees, controlled heat and artificial sun. Trigano has plans...
...Trigano thinks Club Med would be luring more corporate clients were it not for its original racy reputation as a place for swinging singles. Says he: "There is an extraordinary difference between the image people have of a Club Med village and what it actually is. Paradoxically, we are almost trapped, caught between our image and the reality." But with all those computers and golf courses, corporate types are beginning to feel right at home...