Word: trigano
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With all the marketing savvy of a Hilton or Sheraton, Club Med is urging companies to take over villages for conferences and as sales-incentive rewards to employees. Frenchman Gilbert Trigano, 65, hardly talks like a man who flirted with Communism before he founded Club Med. Now the organization's president, he says that "we make a special effort for corporations. They are especially precious...
...Club Med as a plum for good performance. Says Philippe Morot, a Total executive: "It is remarkable what work gas-station managers will do to win." Other corporate clients have included Japan's Sony and Nikon, as well as Harley-Davidson and Pizza Hut from the U.S. Trigano plans to step up efforts to attract American companies with a "Club Med Corporate" campaign that will appear in business magazines starting in September...
...Blitz now owns 40% of the club's shares, and Baron Edmond de Rothschild's Compagnie Financière 34%. In his original prospectus Blitz said the villages would permit members to escape from offices and factories and "rediscover the natural rhythm of life." Club President Gilbert Trigano, 45, takes a less lofty view. Says he: "We look on vacations as a product. We produce vacations just as another firm might produce, say, automobiles...