Word: trim
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...lasting improvement in the balance of payments is unlikely until the U.S. finds ways of sharpening its competitive strength by checking the American wage spiral and spurring research and development (instead of stifling it in some areas). For financial as well as other reasons, the U.S. needs to trim its military and political commitments around the world. But any such cutback will oblige Europe and Japan to do more to defend themselves and aid the underdeveloped world...
...slanted cushion called the Trim Twist Exercise Jogger ($9.95) forces runners' knees up, and supposedly provides the equivalent of one mile of jogging in only six minutes of use. The Indoor Jogger ($134) keeps the old legs going on alternately rising and falling platforms, while the Treadmill ($235), a rubber mat on rollers with sidebar support, actually records the footage covered, if not inches lost. Gyrogym's Smartbel ($59.50), a 2-lb. dumbbell "with a mind of its own," generates surprisingly strong gyroscopic forces that cause the user to exert himself just as much as he would with...
Plastic Pants. The hottest item of the season-and not only hot but sweating-are Trim-Jeans. Variously known as Slim Shorts and Air Shorts, and priced anywhere from $6 to $14, the plastic pants are put on, inflated with the accompanying air pump, and worn for half an hour or so. Like last year's popular Sauna Belt, the shorts work by trapping body heat between vinyl and skin; the heat, it is claimed, "breaks down fatty tissue." Some doctors think, however, that the weight that melts away is actually just water that is lost through perspiration. Shorts...
...most passive reduction plan yet developed occurs in the 112 Trim-A-Way figure-controlling salons across the U.S. The ingredients: strips of cloth and a secret chemical formula. The method: wrapping. The results: a guaranteed loss of two inches the first session, five by the fifth. The naked customer is marked and measured by a white-smocked technician, who then takes rolls of wet linen and firmly wraps her in oversize bandaging from the ankles up, pressing the fat upward. "It really is tight," reported an impressed client last week. "You wonder if gangrene...
...distribution in a generally haphazard field, and prospered in the postwar auto boom. He built the business into a $3.5-million-a-year operation by the time Son Gordon joined the organization in 1950. Gordon promoted the idea of starting Midas Muffler Shops -franchised retail outlets with specialists in trim uniforms. The Midas idea caught on quickly, and after sales hit $42 million in 1967-much of it from the muffler shops-Gordon laid down an ultimatum: he would resign if his father did not hand over the presidency. Reluctantly, Nate assented and stepped up to the chairmanship...