Word: trim
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...Chrysler's strategy "to combat sales slump" is splashier trim and more chrome. How unrealistic can they get? What they ought to do is rip the nasty stuff off their monsters and cut prices...
...million tons, will be about the size of it for 1958, though they expect the worst to be over by Labor Day. Auto production last week was 33.1% less than last year, and General Motors announced wholesale shutdowns of its Fisher-body and Chevrolet assembly plants to help dealers trim their unsold stocks...
...told the Advertising Federation of America. Said Cheskin: The entire attitude of the American people towards "ostentatious ornamentation" has changed drastically in the last few months, especially in cars. "As recently as last year, our tests showed that people reacted favorably to elaborate ornamentation, gaudy color combinations and chrome trim on cars and other steel products. The recent studies show that people are reacting unfavorably to such functionless frills...
Detroit's fever spread fast. Car dealers in 245 U.S. cities were cranking up hardsell campaigns for April or May. Their slogan: "You Auto Buy Now." Many will stage horn-tooting parades through downtown areas, will serve free coffee to all comers in the showrooms, will trim some prices. (Ford cut prices $15 and $16 on some Fairlane models to bring them in line with Chevrolet prices...
...CHRYSLERS with quickie retrimming job will be wheeled out this month to combat sales slump. Windsor, Saratoga and New Yorker models will have splashier trim all around, sweeping chrome strips along side and rear panels, plus mascara-like black paint around headlights for "space age effect...