Word: trimly
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Dates: during 1960-1969
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...follow Moorman's advice. Employees agreed to work for 15% less on the new line. Breakthroughs in automated production methods, e.g., a drilling and cutting machine that performs in less than one hour what used to take four workers seven or eight weeks to do, helped to trim costs. By last June the first new Sportsman and Starlite watches, priced at $19.95 to $29.95, were on the market. They sold well-400,000 by year...
...France's Citröen Prestige, a luxurious version of Citröen's front-wheel-drive sedan. Intended to be chauffeur-driven, the Prestige has a dividing window, intercom system, deep-pile carpeting and rubbed-walnut trim, sells for $3,940. Another new Citröen: the eight-seater station wagon, which sells...
...folklore of the U.S. food industry, mouths water and registers jingle when any product-from maple syrup to dog biscuits-is endowed with the nostalgic aura of the "old-fashioned." No one has better succeeded in transforming that folklore into fact than trim, green-eyed Margaret Rudkin, 62, founder and president of Pepperidge Farm Inc., the largest U.S. independent baking company. Maggie Rudkin-as she is styled in her company's homey TV ads-brought old-fashioned bread back to U.S. dinner tables in mass-production fashion, thereby baked her way into a $40-million-a-year business, which...
Team of Horses. To keep the Celtics in top trim, referee-baiting Coach Red Auerbach, 42, allows his players only a few cigarettes and an occasional glass of beer, draws the line at whisky ("Any player that drinks it will be fined"). Auerbach dutifully drives his Celtics in frequent practice sessions; once, when he detected loafing, he sent the champions ignominiously puffing up and down the cliff-steep aisles of Boston Garden. But Auerbach himself is quick to admit that his coaching has worked no miracles: "Remember this-I've got some damn good horses." He has indeed. Guard...
...keep in selling trim, Myrick begins each day with a 45-minute workout with 2-lb. dumbbells and Indian clubs, plays tennis three times a week. He gave up smoking cigars in 1924, quit chewing them in 1959, and hardly ever takes a drink until sundown. Then he drinks up to five martinis, often takes wine with the main course and brandy afterward...