Word: trimly
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Dates: during 1970-1979
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...General Electric Potscrubber dishwasher (p. 25); Seagram's Crown Royal (p. 26); flying with Jo on National Airlines (pp. 41-42a); some De Beers Consolidated diamonds (p. 56); a Kodak Carousel projector (p. 76); and a Gran Torino Hardtop with bucket seats, vinyl roof, wheel trim rings and white sidewalls (back cover...
Goodbye, Veeps. Company chiefs learned during the recession that they could get along with smaller work forces, and they are continuing to trim zealously. Though steel production rose slightly last year, the number of employed steel workers fell by 44,000, to 487,000. U.S. Steel Corp. chopped almost 17,000; among others, it dropped 200 engineers in Chicago and 100 scientists, mostly Ph.D.s, at Monroeville, Pa. Two years ago U.S. Steel had 13 administrative vice presidents and 45 garden-variety v.p.s; now the respective totals are four and 38. At Jones & Laughlin Steel's Pittsburgh works, job cuts...
...their relentless pursuit of a trim figure, American women by the millions have tried exercise wheels, home massage kits, sauna belts, sauna pants and mummy wraps. Now they are turning to something new: the Isotoner Body Beauty Suit, which seems to have a slender edge over the other devices. It requires no effort except for putting it on, and it slims the body, even if no pounds are shed...
...company are really indistinguishable. In an era of colorless hired managers, trim, short-haired Geneen has shaped a corporation that everyone in business identifies with him. When he became its president in 1959, ITT already was large, with sales of $765 million, but it mostly produced and ran telecommunications systems abroad. Under Geneen, ITT through a dizzying series of acquisitions has become a hotel operator (Sheraton), insurance seller (Hartford Fire), car renter (Avis), baker (Continental Baking), homebuilder (Levitt), as well as a maker of pulp and cellulose and a major shareholder in Comsat. Overseas it has been rolling like Patton...
Every one of us owes him something for all the fun we've had tracking trim down...