Word: trimming
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Dates: during 1960-1969
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...Cover) The trim white car rolled restlessly through the winding roads of Bloomfield Hills, like a high-strung pony dancing to get started on its morning...
...Ford was to get the Mustang going. The project started quietly in January 1961 when Don Frey, a bright young engineer whom Iacocca had made his product planning manager, asked the advance styling department to draw up designs for a little sports car. When it produced a trim clay model of a little two-seater that looked like a rocket, Iacocca invited Grand Prix Driver Dan Gurney and other racing buffs in to give their opinions. Recalls Iacocca: "All the buffs said, 'What a car! It'll be the greatest car ever built.' But when I looked...
...York. The product: Chet Huntley's Nature Fed Beef, advertised by pictures of a lean and hungry Chet and by promises of "quality and flavor, plus low fat and high protein." The fat was in the fire, and NBC, prodded by a local packer, ordered Huntley to trim his name and face from the chopped chuck and sirloin. Good night, Chet...
...back, a roofline that continues down an auto's back in one un broken convex curve, was abandoned by Detroit in the late 1940s in favor of the greenhouse roof, the sloping L-shape that was later refined by Ford into the much-copied T-Bird roof, a trim, knife-edged affair with angular lines. But for two years auto stylists have slowly been reviving the fastback on some sports models, and this year and next the curve will continue its comeback in at least three Detroit offerings. Last week Chrysler introduced the first of the new fastbacks...
...refused a presidential Cadillac in favor of his own Corvair; more significantly, Burnham centralized such operations as marketing, planning and styling, and eliminated more than 3,000 jobs. Last week, after stockholders at the annual meeting complained again about the management oversupply, Westinghouse announced the most dramatic fat-trim so far. Both Chairman Gwilym A. Price, 68, and Vice Chairman John K. Hodnette, 62, will retire. Taking over their duties-at a salary saving to the company of $288,-100 annually-will be Donald Burnham...