Word: trimming
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Dates: during 1960-1969
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Sister, help to trim the sails...
Money in Mufti. With smart bidding and shrewd economy, Avco's pretax profit margin has more than doubled since 1957. from 3.4% to 7.6%. "But you can trim costs just so far," admits Wilson. For the future, Avco intends to boost earnings by swinging into more profitable civilian goods, altering its defense-to-civilian sales ratio from the present 60-40 to 50-50. To help achieve this target, it is banking on a rise in industrial use of such products as its turbine engines and heat-shielding devices. "In our forecasts for coming years," says Wilson, "profit increases...
Despite his impatience, Kennedy played his public role of host with scrupulous attention to protocol. At Andrews Air Force Base, a starched, trim five-service honor guard and an Air Force band stood by when Kennedy helicoptered in to await Sukarno's chartered jet. But there was no ceremonial motorcade and no elaborate state dinner...
Paradoxically, the close resemblance between most of the 1962 cars (see cuts) and their 1961 predecessors pleases the men who in the past have pushed hardest for style changes: the nation's auto dealers. The only dealers to get completely restyled cars-the trim new Plymouths and Dodge Darts-were generally delighted, since last season's models were particularly bulky and bulbous. But dealers whose 1961 wares had been hot sellers, notably those handling the Falcon and the Mercury Comet, were openly relieved that their cars had retained the same basic design. Said Oldsmobile Dealer Harry Healer...
...increased longevity that is partially responsible for the boom will soon begin to taper off. And as agricultural societies become more industrial and modern, men and women will begin to marry later in life, thus taking considerable edge off their fertility. Such factors, Father Zimmerman optimistically opines, may trim the population rate of growth by as much...