Word: trimming
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CAPITALIST WORLD DOOMED U.S.S.R. To TRIM FIVE-YEAR PLAN
...race of the big-car makers to bring out a smaller, cheaper car, Nash this week became the first to hit the market. It unveiled the Rambler, * a small (100-inch wheelbase), trim, five-passenger convertible with an 82-h.p. motor. Most notable feature: the top does not fold down but slides down through heavy steel side-rails like the top of a rolltop desk. The price: $1,808, including radio, heater and air-conditioner, about $300 less than the bigger Ford and Chevrolet convertibles with similar equipment...
Cornell's newest professor is seventyish, trim, and as peppery as ever. She fondly refers to a friend or an associate as "old buzzard." Exacting to a fault, Dr. L'Esperance sees things beginning to go her way. Since 1946, juniors from Cornell's Department of Preventive Medicine have had to take a session at the Memorial's Strang Cancer Prevention Clinic. This summer, the clinic at Memorial will get its first internes. Doctors who get this training, Dr. L'Esperance hopefully believes, may yet be able to prevent many a cancer by catching...
Today, Koerner looks like a small-scale lifeguard (he is 5 ft. 4 in., weighs 147 Ibs.). Trim, deeply tanned, with long, wavy blue-black hair and hot brown eyes, he wears a sweatshirt and corduroy slacks at home, does his own cooking. He is a solitary sort, finds relaxation in walking and riding the subway and seldom goes to parties, but when he is with people he is voluble and friendly. Three-fourths of his waking hours are devoted to work...
Instead of moving in with a fast sales patter, the clerk who spends "three minutes buttering up the customer can trim seven minutes off the usual 20 it takes to sell a pair of shoes," said Talbott. He also checked displays at 70 Joyce retailers, found that white light on a display "is too hard" and helps few sales, purple light even fewer ("it's old-timy"). But yellow and red lights ("warm, emotional colors") boost sales of summer shoes because they excite the "impulse buying" of women...