Word: trinitrons
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Dates: during 2000-2009
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When Sony ends production at its Ichinomiya plant sometime during the next five months, the company will be closing the book on a symbol of its golden age. For 40 years, the assembly lines at Ichinomiya, located southwest of Tokyo, have churned out products like Trinitron TVs that have helped make the Sony brand synonymous with quality and innovation in the minds of consumers worldwide. (See pictures of the history of Japan's interaction with the world...
...heavily over three years on the design, manufacture and marketing of a new flagship TV brand dubbed Aquos, and his bet paid off. Launched in January 2001--a moment referred to inside the company as the Big Bang--Aquos quickly became the coolest name in TVs since the Sony Trinitron. Sharp is now the world's biggest seller of LCD televisions, accounting for 1 in 4 of all LCD sets sold...
...heavily over three years on the design, manufacture and marketing of a new flagship TV brand dubbed Aquos?and his bet paid off. Launched in January 2001?a moment referred to inside the company as "the Big Bang"?Aquos quickly became the coolest name in TVs since the Sony Trinitron in the late 1960s. Sharp is now the world's biggest seller of LCD televisions, accounting for one in four of all the LCD sets sold globally each year. And while almost every other Asian electronics manufacturer has been hit lately by plummeting prices and oversupply, Sharp continues to gather...
...vogue is not limited to the slavishly chic urban precincts of loft dwellers, San Pellegrino sippers and would-be Rimbauds. Black is now the color of choice for photographic and high-priced electronic equipment of every kind. Sony's new, "ultimate" Trinitron TV, called the XBR, is advertised as a black cube with a nearly black screen sitting on a black pedestal. Miniskirts and sofas in black leather are pandemic. Wristwatches are black, good china is black. Even telephones are once again fashionably black. Sterling cigarettes, a new brand, come in hard black packets...
...less pressing than that at Nissan; when Stringer told TIME that he was "bedazzled by the problems and demands of the job," he knew whereof he spoke. For Sony's woes are well known. The company that once had a magic touch-creating not just the Walkman, but the Trinitron TV and the PlayStation too-has gone adrift in an age of increasing competition and digital convergence. Its core electronics business, which accounts for more than 60% of revenue (but lost $339 million last year), has been beset by successful competitors in virtually all its product lines, ranging from Samsung...