Word: trios
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...older, this became less of a possibility, partly because a big part of being a network executive seemed to involve owning a suit. But then my digital-cable box neared 200 channels, designer-outlet stores became more prevalent, and my dream moved within reach. Six months ago I called Trio, an obscure arts channel that reaches just under 20 million homes and doesn't even get a Nielsen rating, and asked if they would let me run the network for a week. I chose Trio not just because its president, Lauren Zalaznick, owed me after mistakenly...
...given charge of the channel, I had to win over Michael Jackson, who, Zalaznick carefully explained, was the Vivendi Universal Television Group chairman and could not get me into Neverland. I wrote Jackson an e-mail about my plans to serve as a curator who would contextualize Trio's role as a pop-culture arbiter and other phrases I remembered from the Matthew Barney exhibit. I didn't mention my real plan: to see if I could get ridiculous garbage on TV. Jackson liked the idea so much that Trio made the My Trio concept a quarterly gimmick, with Quentin...
...first move was to play off of Trio's Brilliant but Canceled series, where, in another desperate attempt to get press, the network aired failed series that were loved by critics. My series, Just Plain Canceled, would air really awful shows that bombed. I met with Kris Slava, vice president of acquisitions and scheduling, and gave him a list of shows I wanted to air: The Chevy Chase Show, My Mother the Car, Manimal, Pink Lady and Jeff and Mr. Smith, the 1983 NBC sitcom about an orangutan that ran a Washington think tank. Slava put a lot of work...
...Testing how thoroughly I could ruin Trio's reputation as the smartest channel on cable, I got Andrew Cohen, vice president of Original Programming, to green-light Good Clean Porn, a series where I would show adult films without the sex scenes and introduce them, Alistair Cooke style, sitting in a leather chair and smoking a pipe...
...Owen, who needed cheap labor for a movie he was working on with his friend Wes Anderson. "Acting came at the right time," says Luke. "It gave me something to focus on." The movie, Bottle Rocket, was little seen by audiences but admired enough by the industry that the trio reteamed for the successively higher-budget and higher-profile films Rushmore and The Royal Tenenbaums...