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...Schrafft's recent TV commercials features a trio of shapely girls attired in miniskirts, and asks: "Have you seen the little old ladies in Schrafft's lately?" The chain's Warhol pitch is scheduled to be aired on New York stations starting next month, and Shattuck says proudly that "we haven't got just a commercial. We've acquired a work...

Author: /time Magazine | Title: Advertising: Schrafft's Gets With It | 10/25/1968 | See Source »

...Historic Trio. By and large, such questions troubled busy Americans only during pessimistic moments of crisis and political unrest. Near the turn of the century, however, the search for a usable past that would somehow square the original American ideal with exploitive American practices began to be the constant concern of a handful of historians. Their efforts and ideas form the background of this book by Columbia University's Richard Hofstadter. The Progressive Historians tells the story of three men-Frederick Jackson Turner, Charles A. Beard and Vernon L. Parrington-who did the most to shape America...

Author: /time Magazine | Title: Books: The Uses of Yesterday | 10/25/1968 | See Source »

...Squad (Tuesday, 7:30-8:30 p.m.). This show, also integrated, offers a trio of attractive but unlikely soulmates: a tousle-haired beat from Beverly Hills (Michael Cole), a lithe Afro cat from Watts (Clarence Williams III) and a blonde waif (Peggy Lipton). As undercover agents for the fuzz, they sometimes find that the badge is not their bag. Nonetheless, they manage to balk a blackmail-and-kidnap plot involving a gubernatorial candidate (his daughter is on acid). The dialogue staggers to keep pace. Sample: "Ain't it the mother truth?" Despite the fresh faces-particularly Williams...

Author: /time Magazine | Title: Programs: The New Season (Contd.) | 10/4/1968 | See Source »

Doug Hardin, the captain, is a Group II quantum chemist who play an instrument called the viola da Gamba in a Baroque trio. He spent half of last summer working for the Atomic Energy Commission and half training with the U.S. Olympic Team at South Lake Tahoe, Calif. Doug likes the poetry and art of William Blake and has filled the walls of his Winthrop House room with prints of Blakian angels and devils. "Dauntless Doug," as Coach McCurdy calls him, is the team's foremost expert on the philosophy and psychology of running...

Author: By Richard T. Howe, | Title: Crimson's Cross-Country Runners | 10/4/1968 | See Source »

...typical fashion, Shaw went to the front early. By the mile mark he was joined by captain Doug Hardin, and the two of them held a slight lead over the top U-Mass trio and Providence pacesetter Marty Robb. Moving smoothly in contrasting running styles, Shaw and Hardin gradually cased away to a thirtyyard lead at the three-mile point...

Author: By Richard T. Howe, | Title: Happy Harriers Hobble Opponents in Weekend Meet | 9/30/1968 | See Source »

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