Word: tripadvisor
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Dates: during 2007-2007
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...been around over a decade. In 1995, Amazon.com began offering its visitors the ability to post reviews on available books, setting in motion a new phenomenon where everyone can easily become a critic. Other sites quickly followed, expanding reviews into music, products and services. Some of those sites, like TripAdvisor, which is dedicated to user hotel reviews, are demonstrating that this new wave of consumer empowerment is now mainstream...
...Claiming over 5 million reviews on 250,000 properties, TripAdvisor has risen to be the second most popular site, after Hotels.com, receiving over 3.7% of visits to the 5,307 hotel and destination websites in the U.S. Yet hotel reviews rank in 7th place among types of reviews searched for behind movie reviews, book and digital camera reviews...
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