Word: triplecast
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Dates: during 1992-1992
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...start of the Olympics, the TripleCast, as NBC dubbed it, was as famous as any of the U.S. athletes. Network promos for the pay-TV package began running months before the Games began. Early reports of slow sales inspired a torrent of press stories that a financial disaster was looming for NBC and its partner in the venture, Cablevision. David Letterman started making jokes...
Most people continue to watch it, of course, since their only other choice is to pay for the Triplecast...
Network executives have clearly lost touch with the tastes and sensibilities of the American people--or at least with those of us unwilling to shell out $150 for the wonders of Triplecast. I would like to note here, for the bigwigs' benefit, just a few of the things that have been wrong with the network's coverage...
Which leads me to the following conspiracy theory: Perhaps the poor coverage is intentional, meant to send the American people fleeing to pay-per-view? Or another possiblility: That every talented producer, scriptwriter, graphic designer, etc. in the industry is working on the Triplecast version of the Olympics, and NBC is making do with the leftovers...
...Triplecast doesn't sound sinister in the commercials. It actually sounds like a great deal. You get all the events you want--every second of every competition on three different stations. That's 1080 hours of commercial-free competition over the span of 15 days...