Word: trippiness
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...states that vote on Feb. 5. But in recent weeks, as his campaign pulled staffers from Nevada and he stayed stuck in third place in New Hampshire, the first of those four states has become a must-win. "I'm not going to kid anybody," says Edwards strategist Joe Trippi, who ran Howard Dean's 2004 campaign. "Not winning Iowa would severely diminish our ability to whoosh...
...declares, as the campaign harvests more cell-phone numbers to add to its text-messaging network. A few weeks ago, his campaign sent out a fund-raising appeal via text message to the 13,000 phone numbers he had captured that way, and raised thousands, says Edwards strategist Joe Trippi...
...then there's YouTube. Last month Trippi made an embarrassingly awkward video with fellow Edwards adviser Jonathan Prince, in which the two attempted to make the candidate's favorite pecan pie. They offered to share the recipe (courtesy of Edwards' mother) in return for a minimum donation of $6.10; the appeal brought in nearly $300,000 in a week, Trippi says. All it cost was the $20 or so it took to buy the pie ingredients, which made it a highly efficient way to raise money. By comparison, Trippi says, a direct-mail solicitation can easily run into hundreds...
...Trippi knows better than most that while the Internet is uniquely suited to the kind of energy that surrounds an insurgent campaign, a giant splash in cyberspace can turn out to be little more than a ripple against the big interest groups and institutions that surround an Establishment favorite. In 2004, Trippi managed former Vermont Governor Howard Dean's campaign when it too was shattering fund-raising records, only to come crashing to the ground in the Iowa caucuses. While the hundreds of thousands of small donors who are jumping aboard campaigns like Obama's and Edwards' are impressive, Trippi...
...least tangible, yet most important, asset that bloggers bring to a campaign is their credibility with their fans, which is earned over years and gives their endorsement of a candidate real weight. Joe Trippi, who as Dean's campaign manager in 2004 employed up to six bloggers, says that letting the bloggers operate freely while on the payroll is crucial: he remembers cringing as he read Moulitsas' criticisms of Dean even as the campaign kept writing $2,500 monthly retainer checks...