Word: triscuits
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Food marketers are increasingly sidestepping TV. At Nabiscoworld.com for instance, children are enticed to play an Oreo dunking game, join a Chips Ahoy party and race around in a Triscuit 4x4. Harmless fun? It would be if children under age 8 could distinguish between advertising and entertainment. But psychologists say most kids that young are unable to recognize the concept of "persuasive intent" in commercials, and health advocates charge that food companies are exploiting this confusion...
...through the tests--your soul. First there's the pre-employment drug test, now routine at more than 80% of large companies--and not just for the person who will be piloting the executive jet or loading plutonium rods into the reactor. Winn-Dixie tests the people who stack Triscuit boxes; Wal-Mart tests its people greeters. What a preference for weed over Bud as a Saturday-night relaxation aid says about your work habits has never been established, but this in no way dulls management's eagerness to pry into your personal recreational choices. You may have a brilliant...
...April 1978, established the pattern: a big, powerful family whose obsession with sex and money makes them miserable and the TV audience insatiable; guilt-edged lust that skulks through the generations, seeking spectacular revenge; feuds and affairs that seep over the interwoven plots like warm Brie over a Triscuit. These mechanisms had propelled daytime drama-the radio and TV soaps-for nearly half a century before the Dallas pioneers, Lorimar Productions, streamlined them for prime time. Dallas proved that mobile America would sit still each week for a continuing story of byzantine complexity. Since the current TV season began...
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