Word: trivializations
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...Spanish smuggler-dancer, the comedy love interest of a hot-dog lady and a splay-faced sergeant, he tap-dances his way to the heart of a pretty heiress. All this is played with the aid of a large cluster of well-dressed chorus girls, to gay and trivial songs...
...Last week they were selling 20,000,000 a day. But success has been costly. Lorillard's net income in 1925 was $5,641,431. Last year it was $4,117,197. This year it will probably be less. Advertising costs, although a trivial fraction of a cent for each cigaret sold, is altogether enormous. But continued success in selling "Old Gold" will far more than pay for advertising appropriations. Meanwhile Lorillard's profits on their other brands of cigarets (Murad, Helmar, Egyptian Dieties), cigars and tobaccos show total profits as high...
...steals 3% columns from my TIME (5% of the current number). And for what good? To babble about eight trivial topics. Let me criticize them specifically. But first let me praise the pattern of each article. Your summarizing The Idea, The Motive and The Story is as compact an editing method as I can imagine. That is truly TIME'S selling point and success. Now criticisms...
...Rain Coats:" Here are facts, but trivial. 'Twould have been better to have reported them under SCIENCE as a significant extension of the nickel-in-the-slot idea...
...most important of all, discovered, jointly with Faraday, the laws of electromagnetic induction which underlie all electric power machinery. And when urged by his friends to press his claims for patent rights he answered that his scientific work was too important to be hampered by attending to such trivial matters...