Word: trivializing
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...creators of Trivial Pursuit roll out a sequel
Question: If you picked one card a second, seven days a week, how long would it take to pick all the Trivial Pursuit cards that will be sold this year...
Fans this year are expected to fork out about $750 million to buy 22 million copies of what is turning out to be the hottest board game in history. That is more than twice as much as the total amount paid last year for all board games, including Trivial Pursuit. As a result of those extraordinary sales, Selchow & Righter, the American manufacturer, which is headed by Richard Selchow, has doubled its staff, started a new line of products and reorganized its headquarters...
Selchow, which also manufactures Parcheesi and Scrabble, will launch its first Trivial Pursuit advertising campaign. The ads will ask frustrated consumers to be patient until the company can get more games into stores...
...shopping centers and commercial districts. Jerde in turn recruited Designer Sussman, 53, a former art director in the office of Charles and Ray Eames, who now has her own firm with her husband Paul Prejza. Says L.A.O.O.C. General Manager Harry L. Usher: "We wanted to get away from the trivial, and yet not get solemnly hooked into red, white and blue...