Word: trix
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Dates: during 1980-1989
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...General Mills and General Foods simply followed along. Moreover, the Big Three allegedly thwarted the emergence of new competitors by controlling the amount of shelf space in groceries allotted to various cereals. The FTC staff also charged that the companies promoted a bewildering profusion of trade names like Trix, Kix, Froot Loops and Fruity Pebbles and thus made it prohibitively expensive for smaller firms to introduce their own brands. According to an FTC study, these anticompetitive actions resulted in steeper prices that cost breakfast buffs a total of $1.2 billion between...