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...Smile Train's publicists used to work for Harvey Weinstein.) Having achieved that, he wants the movie to have a long tail. "Our biggest challenge is awareness. Nobody cares about clefts," he says. "Winning the Oscar was luck, but now that we've won it, it's like a Trojan horse. We're going to use the panache to get into 10 million homes." (Read about medical methods of closing cleft lip and palate...

Author: /time Magazine | Title: Psst! Want a Free DVD of an Oscar-Winning Film? | 9/8/2009 | See Source »

Opponents of the MADD push for stricter laws warn that a federal interlock requirement would serve as a Trojan horse, opening the way for even more sophisticated interlock technology that would be required on every car sold in the U.S., according to Sarah Longwell, managing director of the American Beverage Institute, which lobbies on behalf of taverns and restaurants. "If you go to the ball game and happen to have a beer you wouldn't be able drive home," she says. (Watch TIME's video: "Beer Pong Strikes Back...

Author: /time Magazine | Title: Coming Soon: A Breathalyzer in Every Car? | 7/1/2009 | See Source »

...History is dead!” shrieks Polly X, Hecuba’s murdered daughter in Professor Christine Evans’ most recent play “Trojan Barbie.” It is a jarring exclamation, but one that is dead on. What is most disquieting about Evans’ “Trojan Barbie” is not the tattered, plastic body parts hanging over the set, but its intense focus on personal suffering rather than a macro-overview of a historical event.“Trojan Barbie”—which had its world premiere...

Author: By Lillian Yu, CONTRIBUTING WRITER | Title: ‘Barbie’ Revives, Revises Tragedy | 4/26/2009 | See Source »

There were several other pieces of news to sift through, and some of them were Trojan Horses. Ben Bernanke, the head of the Federal Reserve, said that the economic recovery might still begin in the latter part of this year. What was not so well reported was that he said it could only happen if the banking system was fixed, a process that may actually take years. The price of oil has been moving up which usually means that the market expects that individual and industrial demand will improve. It also means that it may cost $4 a gallon...

Author: /time Magazine | Title: Should the Market Ever Go Up 7% in a Day? | 3/11/2009 | See Source »

...Stimulus Trojan Horse During the debate over the $787 billion stimulus package, Obama made no secret of his goal. "We're going to have to jump-start this economy," he said over and again in different variations. The goal was to get the economy moving, and the method was to create jobs. As lawmakers haggled over the bill, Obama only rarely mentioned the ancillary policy benefits of the largest single federal spending effort in the nation's history. Last week in Denver, when he signed the bill, Obama changed his tune. What was once a jobs program suddenly became...

Author: /time Magazine | Title: Five Things to Look For in Obama's Speech | 2/24/2009 | See Source »

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