Word: trojans
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Dates: during 2000-2009
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Walker recently attended her first Tupperware-style pleasure party, thrown by Oregon-based Earth Erotics, where the goods for sale included organic massage oils and whips made of recycled inner tubes. At a time when Americans are just getting used to prime-time ads for Trojan and K-Y, eco-consumers are learning that most of the personal lubricants in the U.S.--drugstores sold $82 million worth of them last year--contain chemicals found in oven cleaner and antifreeze...
...this process is not 100% accurate. And several studies on climate change note that the best way to protect the planet is to have fewer children. "Around the world, more than 40% of pregnancies are unintended, and full access to birth control is still unmet," says Jim Daniels, Trojan's vice president for marketing. "Meeting that unmet need would translate into billions of tons of carbon dioxide saved...
...that end, Trojan makes latex condoms as well as ones made of biodegradable lambskin. Other brands offer a vegan variety that replaces the dairy protein in latex condoms with cocoa powder. And no, they don't all taste like chocolate...
...Smile Train's publicists used to work for Harvey Weinstein.) Having achieved that, he wants the movie to have a long tail. "Our biggest challenge is awareness. Nobody cares about clefts," he says. "Winning the Oscar was luck, but now that we've won it, it's like a Trojan horse. We're going to use the panache to get into 10 million homes." (Read about medical methods of closing cleft lip and palate...
Opponents of the MADD push for stricter laws warn that a federal interlock requirement would serve as a Trojan horse, opening the way for even more sophisticated interlock technology that would be required on every car sold in the U.S., according to Sarah Longwell, managing director of the American Beverage Institute, which lobbies on behalf of taverns and restaurants. "If you go to the ball game and happen to have a beer you wouldn't be able drive home," she says. (Watch TIME's video: "Beer Pong Strikes Back...