Word: trousers
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Dates: during 1940-1949
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Filene's in Boston installed three "Slack Bars." Detroit's J. L. Hudson was forced to open a Trouser Shop for Women. In Chicago, Marshall Field's, The Fair, and Goldblatt Bros, (seven stores) reported trouser sales from five to ten times greater than last year's, and zooming all the time. Countrywide sales average 500% over all previous records...
...since Mrs. Amelia Bloomer created an international uproar in 1849 by appearing in public in voluminous Turkish trousers had such a feminine trouser sensation swept the country. High-school girls in Brooklyn's big Abraham Lincoln High School struck for the right to wear slacks. In Detroit Mayor Edward Jeffries grudgingly admitted that a female employe of the city, forced by priorities to bicycle to work, might do her job in slacks. Pants made good sense for wartime. Lieut. Commander Roy R. Darron ordered women employed in the machine shops of the Alameda Naval Air Station in California...
...suit? All right-but only one pair of trousers, shorter coat, no trouser cuffs, tails, vents, belts, pleats, tucks, bellows, gussets, yokes or patch pockets. Suits will use some 26% less cloth. Civilians will get only 10-20% as much new wool as they got last year...
...Director of Civilian Clothing Sir Thomas Barlow ordered 1,200 firms to manufacture "utility cloth" of wool and fiber. All men's suits will henceforth be single-breasted, have no trouser cuffs, no sleeve buttons. (For similar news of men's fashions in the U.S. see p. 13.) Women will wear shorter skirts -17 inches from the ground -less embroidery, no pleats...
...Britain, during the early months of blackout, the death rate from falls, collisions and other accidents was almost twice that of well-lit peacetime years. Still high, it would be far higher without the wan yellowish gleam of curbs, guide rails, doorways, signs and even pedestrians' lapels and trouser cuffs touched with luminescent pigments...