Word: truck
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Dates: during 1930-1939
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...Yellow Truck & Coach...
Much of the selling was of course directly attributable to the failure of Prince & Whitely. Liquidation was especially violent in stocks in which Prince & Whitely were supposed to have an interest: Atlas Stores, Brockway Motor Truck, Hahn Department Stores, Kelvinator Corp., National Dairy Products. On the curb, Prince & Whitely Trading Corp. dropped from $7.50 to $.50 before rallying. Brokers pointed to the fact that J. A. Sisto & Co. which failed fortnight ago (TIME. Oct. 13) had had an investment trust, that both Sisto financial and Prince & Whitely trading had been formed near the peak of last year's bull market...
Last week The Literary Digest went into the insurance business. For $1 a year it offered an accident policy which would pay amounts varying from $10,000 for death in railroad or steamship wreck to $500 for being fatally hit by a truck or by lightning. Normally this policy would cost about $5 per year, depending upon precise details. To get the Digest rate it was also necessary to subscribe to the magazine for one year...
...work of getting the 10-ton bell off the truck trailer upon which it was moved and into the shack took a group of movers over four hours. In order to lower the huge chime to the ground, a runway had to be built from the rear of the truck and skids put under the bell to roll it down to the ground. At the first attempt the great weight splintered a pair of skids six inches by eight. While this work was going on, the driver of a passing truck stopped to read the Russian inscription on the bell...
...Truck Advts. Railway Express Agency added to its non-operating income, created a new advertising medium. For the first time, space on express trucks was sold to advertisers. On one side of all the company's 8,000-odd vehicles was slapped an advertisement for Wrigley's gum; on the other, for Chesterfield cigarets. Each space costs $3 per week. The advertising is being directed by Barron Collier, president of Barron G. Collier, Inc. This company has rights to almost all transportation media in the U. S., Mexico, Cuba, Canada. It places advertising in 85,000 cars with...