Word: truck
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Dates: during 1960-1969
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Triumph in the U.S. Founded in 1896 to build "steam wagons," Midlands-based Leyland embraces 60 different companies, with 50,000 employees and 52 plants in 23 countries. Until two years ago, it concentrated chiefly on making big vehicles, including heavy trucks and London's double-deck buses. Then it bought troubled Standard-Triumph, giving itself a line that now runs from sports cars to 200-ton earthmovers. Standard-Triumph lost Leyland $3,000,000 last year, but Leyland has now turned the company into a moneymaker. Helping out is the success of Triumph's TR4 and Spitfire...
When Britain's Ley land Motor Corp. wanted to test one of its trucks, it sent its chief engineer on a grueling trip across the dry and dusty length of Iran. The truck broke down. Chastened, the engineer returned to England and designed a better truck. Such are the techniques that have made Leyland Britain's biggest truckmaker and the world's largest exporter of heavy commercial vehicles. So far this year, the company's exports are running a remarkable 80% above last year. It ranks high among the firms contributing to a remarkable spurt...
Because of its own firm financial underpinnings-it has not had an unprofitable year since 1923-Leyland has merged its way to bigness; in the past year alone, it acquired four bus-and truck-making competitors. In the process, it also acquired a new chairman: Sir William Black, 70, whose Associated Commercial Vehicles was taken over by Leyland last year. Sir William (he was knighted in 1958) intends to retain the individuality of the companies within Leyland and to encourage intramural competition for sales. He also is keen on preserving the down-to-earth atmosphere that pervades Leyland...
Breathe Deeply. The emphysema (pronounced em-fih-see-muh) mobile unit consisted of a truck parked outside the House with an Army tent set up beside it. Mr. Speaker-Massachusetts' John McCormack-was first in line when the unit opened. Within the week, more than 300 Senators and Representatives followed...
Pete Seeger, Theodore Bikel and Bob Dylan are three of the most sought-after folk singers in the business. But last week they were doing the seeking. At a voter registration rally two miles out of Greenwood, Miss., all three stood on a flatbed truck parked on a dusty field beside Highway 82 and sang the gospel-like We Shall Overcome. The audience, 200 Negro dirt farmers, lustily joined...