Word: truck
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Dates: during 1970-1979
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...Cambodian border into the dense jungles northwest of Saigon; U.S. intelligence sources believe that the Communist troops are prepared to launch attacks on two hours' notice. At a checkpoint outside the capital last week, a load of Communist AK-47 assault rifles was discovered in a civilian truck...
...them in meadow green, wheatland yellow, marine blue, firebolt orange, spruce green, grapefruit yellow, classic bronze and crimson red. They have power-operated sun roofs, bucket seats, air conditioning. Some even have beds, refrigerator, toilet. These are the new amenities on the lowly old truck, which is propelling Detroit into a truck-making boom...
...Truck sales so far this year are racing 40% ahead of 1971. In 1972, 2,200,000 trucks are scheduled to roll out of dealer showrooms, more than double the number sold a decade ago. Most important, as Martin Caserio, head of General Motors' GMC truck and coach division, says: "Trucks have a definite relationship to the overall state of the economy. Some experts believe that truck sales stimulate the economy, and others feel that they only reflect the health of the economy. Either way, the current bright prospects for trucks offer promise for the economy as a whole...
...largest and fastest growing segment of the business is the pickup truck, which retails for $2,800 to $4,300. Once bought mainly by farmers, it has benefited from America's growing lust for outdoor recreation. The open-bodied truck is now a recreational vehicle, often topped by a camper, that carries or tows snowmobiles, bikes, and dune buggies to the mountains, plains and deserts. A recent Ford survey shows that 57% of all light trucks are used partly for recreation. Indeed, Dodge is setting up a squad of traveling repair vans that will service disabled trucks that...
Double Up. Ford and Chevrolet are the biggest sellers of pickup trucks. To attract young truck buyers, particularly West Coast surfers, Ford recently began importing a compact-styled pickup from Japan; Chevy will soon do the same...