Word: truck
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Dates: during 1980-1989
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Hidden traps can exist for name makers. When Chevrolet marketed its Nova in Puerto Rico, the company discovered that the car's name can be read no va, which translates as "does not go." Chevrolet also found out that many American Indians refused to buy the Apache pickup truck because that tribe had been their traditional enemy. And fundamentalist Christians condemned the Dodge Demon. A few of the pitfalls are obvious. Royalty, for example, sometimes can be a profitable quality to evoke (Monarch, Grand Marquis, Crown Victoria), but there will probably never be an automobile called the Chevy Shah...
...pretty blond woman in a sports car leaned out her window to ask Charlie how to get on the F.D.R. Drive, and he cheerfully gave directions, wondering whether she would have hailed him if she had known his cargo. Once, the truck broke down, and the tow truck driver the city sent got terribly upset when he learned what he was hauling. "People have a hard time when it comes to bodies," Charlie observed...
They don't complain if I get there late." Charlie drove the bodies up the East River, which fairly boiled this summer day, then through The Bronx, past signs for truck parts and cigarettes. The landscape was unrelievedly dismal until Charlie crossed the bridge to City Island, off the flank of The Bronx in Long Island Sound. Here there were bright, scrubbed storefronts, fishermen in slickers, the air of New England, and a ferry with a happy crew. Lloyd Roberts, an engineer, remarked on Charlie's load, "These passengers are the best. They don't pay, they...
Aviator Larry Walters had a roughly similar experience last year. He built his own aircraft, flew it to 16,000 ft. without problems, and landed well pleased with himself, though entangled with a power line. The difference is that the California truck driver's vehicle was a lawn chair supported by 42 helium weather balloons, which he popped, one by one, with an air gun when he decided to land. He was fined $1,500 by the Federal Aviation Administration, but despite that said he had carried out the dream of a lifetime...
...warrior who runs a survival camp on an island near the Hebrides, had already rowed singlehanded across the Atlantic west to east in 1969, and his record of 70.7 days still stands. But his Ridiculously Small Boat celebrity vanished in only two weeks, when Bill Dunlop, 42, a former truck driver from Mechanic Falls, Me., bobbed into the harbor at Falmouth, England, in Wind's Will, a teapot just over 9 ft. long that he had sailed from Portland. The two became friends, but McClean was not having second best; he told Dunlop that he would chain-saw several...