Word: truck
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...switched her network appearances from the Today show to the CBS Morning News. She started a new line of products at K Mart. What all this means is that an encounter with Martha will go on being an experience not so different from getting hit by a Mack truck full of daisies. As you peel yourself off the macadam, you're free to cry out against all that is filigreed, twice marinated and hand dipped. You may even be allowed to live. But you will know you have met the woman who sold colonial Williamsburg to Levittown...
...Before I taught at Harvard, I taught for a couple of years at Yale. My very first class was a lecture at 9 a.m. I was about halfway through when this enormous garbage truck pulled up next to the windows at the back of the lecture hall and began crunching, with great gusto, about five minutes' worth of garbage. I was a little rattled, but more or less shouted my way through until it left. It was not long before I discovered that the garbage collectors of New Haven made this particular stop regularly every Monday morning at the same...
...about them Wildcats from the University of Arizona, huh? I mean fifth place in the Pac-10 to a national title. The sleepy city of Tucson erupted into a wild celebration that included knocking over ESPN's truck. Or so I heard. Congrats 'Cats...
...buck private on guard duty, all of them leading nowhere. In the swift and ravaging decline of a single decade, GM's car sales dropped off by nearly 2 million vehicles, or 40% of its 1985 volume, a loss that was only partly cushioned by a 21% rise in truck sales. Management made poor, even inexplicable, choices. For instance, in 1983 the company suspended production of the Chevrolet Malibu, the country's favorite family car and one of its all-time best sellers, totaling more than 6.5 million cars in a 20-year run. A year later, Ford claimed that...
...wave of new vehicles this year reflects the company's efforts to reposition or reclaim many of GM's 49 car and truck brands by updating Sloan's book of marketing. Sloan demanded distinctly different styles for almost every demographic position and taste, a strategy that eventually gave way to identical cars bearing different nameplates. But segmentation is back in vogue, and for GM that means re-emphasizing traditional middle-American, mainstream strengths at Chevrolet while almost totally overhauling the customer base and appeal at Oldsmobile. Image makers at Olds are seeking to shed the stodgy, budget-priced profile that...