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Some worked—in a company that makes video games, in a rock climbing gym, on a UPS delivery truck, in a neuroscience lab full of monkeys, and on Capitol Hill, to name a few jobs. Some volunteered for charities aiding refugees, cancer patients, and citizens of impoverished nations. Many of them traveled. Collectively, the students interviewed for this article visited 35 countries, spanning every continent but Antarctica...
Every movement needs a creation myth, and the gourmet-food-truck movement has a really good one. In 1996, Roy Choi, a law-school dropout and a general disappointment to his Korean-immigrant parents, was watching the Food Network one afternoon, eating Cheetos while coming down from some serious drugs, when suddenly Emeril Lagasse started talking directly to him. "He came out of the TV," Choi recalls, "and said, 'Smell this. Touch this. Taste this. Do something...
...America in Hyde Park, N.Y. He worked his way up to chef de cuisine at Los Angeles' Beverly Hilton and got fired as chef at Rocksugar, the Cheesecake Factory's attempt at Asian street food, before he found his calling in a kitchen on wheels.(See pictures of food truck meals...
...doesn't really matter that gourmet food trucks were busting out in American cities a few years before Choi parked his first food truck, in November 2008. Or that short-rib tacos weren't even his idea. (A former co-worker's sister-in-law, Alice Shin, had read about a homemade version on a food blog and, as Kogi's publicist, helped hype them through masterful Twitter and website work, which turned the truck's mysterious whereabouts into a hipster happening.) Choi's amazing food has become one of the movement's signature successes. Kogi made $2 million...
...that the transcript of the hearing isn't on file yet, so more details will have to come later. We do know, however, that the permit petitioner was Ayr Muir, an MIT grad and the CEO of Clover Food Lab. According to its Web site, Clover operates a "food truck" near MIT that features local (often organic) vegetarian fare on a menu that changes with the seasons. Yelp tells us that Clover food is both good and cheap. We think that's an auspicious sign...