Word: truckful
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Dates: during 1930-1939
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...report from a local Plant-to-Prosper winner: "We tore down an old outhouse and saved the roofing and flooring to build an additional room to our home. . . . We set out seven shade trees and 25 fruit trees . . . have taken better care of the hens, cows, pigs, garden and truck patches. . . ." One Missouri tenant farmer's wife was so enthusiastic she sewed "Plant-to-Prosper" on her son's basketball uniform...
...From California to Manhattan went eleven women, aged 61 to 75, to appear as showgirls at Billy Rose's famed Casa Mariana. Billed as "The Elderblooms," the old girls shag, truck, sing Flat Foot Floogie...
...penniless, unemployed, unable to speak English. On borrowed money he bought a pushcart, tramped Newark's streets collecting wastepaper. In two years he had a horse and wagon, traded them for a two-cylinder Autocar in 1918. By 1926 the Desiderios owned a 100-truck fleet. When the old Clifton firm went bankrupt six years ago, they turned up with a batch of uncollected bills and a checkbook. By 1935 they had two more plants - in Whippany, N. J. and Durham, Pa. But their first is still their pride...
Says Odets: "I was a melancholy kid, I guess." He quit high school at 15 because "it was a waste of time." He took to writing poetry, and his father angrily smashed his typewriter. Indignant, Clifford cried: "You can't harness me to a truck-can't you see I'm not a truck horse?" "Believe me," he says today, "there were some very gloomy evenings...
Chairman William says labor was one of the main reasons the company fell so far and so fast. About two years ago truck drivers, charged with as many as 650 steamer baskets a day, began to report that longshoremen refused to handle the baskets because the drivers were nonunion. The drivers organized. Then they themselves objected to taking hot goods from non-union warehousemen. The warehousemen organized. So, in turn, did the grocery clerks, and the office force, until Charles & Co. was 100% union. All this, says Chairman William, cost the firm between $52,000 and $55,000 annually...