Word: truckful
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Dates: during 1930-1939
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Mack was founded by John Mack, a Brooklyn stationary engineer who had two brothers in the wagon-building business. The first Mack truck took three years to build, cost $25,000, was a failure. By 1906 Mr. Mack was able to turn out a ten-ton model that worked, and the company has been making heavy-duty trucks ever since. After a series of pre-War mergers, Founder Mack retired with $1,000,000. Somewhat later he stepped off a street car in the company's home town of Allentown, Pa., was run down and killed by a Republic...
...Alfred J. Brosseau, a Shakespeare student who sometimes makes his lunch on a large red apple and six glasses of water. He built up Mack's commanding position in the heavy-duty field, is official spokesman for the truckmakers as head of the Automobile Manufacturers Association's truck division. In 1925 Mack made $9,400,000, a figure never since equaled, though sales in 1929 were $57,000,000. Last year Mack made...
WTith its Indiana line-an "assembled" product-White is the only truck company that blankets the entire price field. Indianas are priced as low as $695. Big Whites, like the 28-ton tractor-trailer lately delivered to a coal mining company for stripping operations, are virtually custom made and priced accordingly. White's production last year was about 8,000 trucks, 1,000 buses, with a total value of some...
Last week White's Black predicted that 1936 would be biggest truck year on record. Cause for his optimism is to be found in the fact that one out of every three of the 3,550,000 trucks on the road today were built before 1928. The life expectancy of trucks is considerably higher than that of passenger cars, but there are thousands of trucks in daily service with hand horns, two-wheel brakes, open cabs, no self-starters, no lights...
...Friday, Dec. 13, 13 bright yellow vehicles lined up on a Chicago street. Heading the procession was a sedan "scout car," followed by five huge trailers, each pulled by a different kind of actor truck. A second sedan, pulling a mall trailer, brought up the rear. At the heel of the first truck was a stocky young-looking man in a state of high excitement. Truckman John Louis Keeshin 'as excited because as president of Keelin Transcontinental Freight Lines, which in the past few months has spread its operations all over the East (TIME, Sept. 2), he was leading...