Word: truckful
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Dates: during 1940-1949
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When he woke up, he thinks he screamed. A kind old lady with a dog heard him, and before his head cleared there was a big red truck, and ladders, and a rope. He reports that what hurt most was his rescuers' benevolent sneers; he swears he's learned his lesson and will never go near Beacon Hill again...
When he woke up, he thinks he screamed. A kind old lady with a dog heard him, and before his head cleared there was a big red truck, and ladders, and a rope. He reports that what hurt most was his rescuers' benevolent sneers; he swears he's learned his lesson and will never go near Beacon Hill again...
...particularly eye-catching: a photo of a U.S. patrol advancing across a Tunisian plain while in the foreground Medical Corpsmen fixed up a wounded trooper. TIME and the news papers, rushing to press, played the picture straight. The New York Daily News gave it a ten-column, double-truck display, called it "a great battle picture"; so did Editor & Publisher, publication trade weekly. LIFE, pondering the picture, had grave qualms, finally printed it double-spread, but with a skeptical caption: ". . . In spite of the apparent approach of enemy planes . . . soldiers are still rid ing forward, not bothering to take cover...
...emergency brake was pulled last week on one of the most profitable, fastest-growing of U.S. wartime markets - used trucks. OPA put a ceiling over used-truck prices as of April 26, scaled maximum prices from 68% of the new price (six-year-old trucks) to 97% of the new price (trucklets six months young or less...
...order was needed. Ever since WPB halted civilian truck production a year ago, the demand for good used trucks has been whopping. Prices soared 150-200% above normal; speculators bought trucks right & left, cached them away for even higher prices; fleet operators wrung their hands as speculators wrung their pocketbooks. Even after OPA's order, some trucksters wondered how long the brake would hold. Special rules already permit extra charges for such parts as oversize axles, tires, special brakes, etc. Thus, while a truck may be pegged at $675, the extra heater may cost $500-or no sale...