Word: trucks
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Dates: during 1960-1969
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Lindsay covered every corner of the city, usually perching on a sound truck to shout his messaees. He came me ticulously briefed for each neighborhood, referred familiarly to its specific problems-the need for a playground, a subway stop, new school facilities. Always Lindsay damned the Wagner administration for its isolation from the people. "The mayor ought to be in intimate touch with the blood and guts of the city," he cried. "There won't be a person hurt or frightened but we'll know it at city hall." He promised a batch of neighborhood mayor...
...Harm from Piggybacking. With 37% of the truck market, Chevrolet easily leads other truckmakers in sales, is followed by Ford and Harvester. The two hottest sellers are the Mutt and Jeff of the industry: the small delivery truck and the huge tractor-trailer. Chevrolet's 61 models have cornered 78% of the small-truck market, which has mushroomed until it now accounts for 76% of all truck sales. The light trucks have even inspired some leisure-time cousins: small, rugged vehicles that are designed for camping, recreation and family hauling. To satisfy this market, Chevrolet has introduced the Chevelle...
...market is equally strong in the big-truck field-dominated by Harvester, White Truck and Mack-in which volume is lower but individual price tags vastly higher. Most orders come from interstate freight lines and are for huge tractor-trailers. Railroad piggybacking has not harmed this market as truck makers feared it would. Railroads still need trucks to haul trailers off freight cars and on to destinations; besides, trucks are still the most economical carriers for runs under 500 miles...
...heavy-truck companies are developing increasingly sophisticated new equipment. Chevrolet showed off a turbine engine last week at the Manhattan convention of the American Trucking Association, though the current high cost of turbines may delay their widespread introduction for some time. Trucks are now equipped with air conditioning, pushbutton windows, transistor radios, bucket seats and adjustable steering wheels. Most big trucks carry beds with innerspring mattresses for the alternate driver; companies are planning to add bathrooms, pantries and even TV before long...
...care less about chrome than about axle ratios and operating costs, unlike auto buyers insist on vehicles that will easily run 400,000 miles without major overhaul. All the salesmen's calls and painstaking demonstrations for show-me truckers are worth the effort, however. Depending on optional equipment, truck sales run as high as $130,000 per vehicle, with commissions to match...