Word: trudeau
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Clark could not back up his accusations of Trudeau's poor management with positive measures of his own. Interest rates climbed. His promised tax reductions were shelved. Perhaps most important, Ontarians had a sense that shone through in pre-election polls that with Clark as prime minister, no one would defend the national interest. This federalist sentiment, together with a belief in the need for strong central government, has always been strongest in Ontario...
...Liberal campaign was a suppression of Trudeau's high profile. The Liberal leader has gone a long way toward dispelling the image of arrogance that cost him the spring elections, but the last thing Liberal strategists wanted to do was dredge up ghosts. Consequently, the Liberal campaign focused on Clark's flip-flops and his incompetence as a leader. They did not offer Trudeau as an attractive alternative; instead they tried to imply, by emphasizing Clark's failures, that any government would be preferable to a Conservative government...
This strategy stands in stark contrast to the last time the Liberals gained a majority. In the summer of 1974, clinging to a tenuous minority, the Liberals pushed Trudeau into the spotlight, presenting leadership as the crucial issue. He seemed unequivocally the best leader, and the Canadian electorate vested its support in him, rejecting the competent but drab alternative, Conservative Robert Stanfield...
...however, Canadians wanted to show Trudeau they resented his arrogance. Conservative strategists accordingly kept the youthful and fumbling Clark in the shadows of his own campaign. As Clark quietly canvassed the country, cloaked in the greatest degree of anonymity a potential Western national leader can be afforded, the Conservatives flooded the airwaves with anti-Trudeau messages. The strategy worked; 11 years of Trudeau were enough for Canadians. Only the Liberals' longstanding support in Quebec prevented a Tory majority...
...linchpin province of Ontario--decided that nine months of Joe Clark was enough. They came to that conclusion despite clamor that the Conservatives had not been given a chance to govern, and despite a Tory advertising campaign that attempted to blame the country's problems on the 11-year Trudeau administration...