Word: true
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Dates: during 1940-1949
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When a 17-year-old youth named Lawrence Mack knocked on his door one night last week and tried to collect for some cleaning work, Craig ran true to form. He yanked out a pistol. As the youth began to sprint down the street, Craig took a shot...
Railroadmen knew that this was true. The net income of Class I railroads had dropped from $262 million in 1948's first half to $173 million in the first six months this year. Much of the diverted freight was picked up by truckers. They netted $40.5 million in 1947, nearly doubled that last year with $73.4 million, and their traffic was still rising...
Until last week, it was not quite true that Montgomery Ward's autocratic Sewell Lee Avery could not get along with anybody. He apparently got along with William L. Ready, president of U.S. Gypsum Co., of which Avery is also board chairman. As eleven senior officers and directors walked out of Montgomery Ward's in a year (TIME, May 31, 1948 et seg.), Avery liked to point to Keady to show that he could "get along with associates who function in their jobs...
Love's biggest pressagent was Fawcett Publications, already a big name in the pulps (True Confessions) and adventure comics (Captain Marvel, Tom Mix). Fawcett's Sweethearts was up to the 1,000,000 mark, and Fawcett's Life Story was runnerup with 700,000 readers. But almost everybody was doing it. At 10? a throw, America's girls & boys, aged 8 to 80, would soon have their pick of 100 love & romance books, published by two dozen different concerns, with an average press run of 500,000 copies. Said Fawcett's Helen Houghton last week...
Hearts v. Chests. The trend was so terrific that some of the old-style confession magazines confessed that they were in trouble. Macfadden Publications, biggest tell-all in the business (True Story, True Romance, Experiences), refused to convert to the new comic format when Fawcett did. Thereupon the bottom dropped out of Macfadden's market: after netting $224,883 in the first quarter of 1949, it reported a second-quarter loss of $11,635. Admitted Macfadden's Dwight Yellen: "No doubt about it-the confession comics have hurt our field...