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When I first heard about Donald Trump??s new reality show, “The Apprentice,” I was actually looking forward to watching it. His cast was gender-balanced, and whether intentionally or not, this was rather progressive in light of the low number of women in top leadership positions in corporate America. The female contestants were bright and accomplished, and I idealistically hoped these ladies would utilize their talent and prove to the nation that gender should not be a factor considered when it comes to identifying good leadership. What a let down...

Author: By Lia C. Larson, | Title: Female Chauvinism | 4/16/2004 | See Source »

...been ratings gold for NBC, features several contestants vying for “the dream job of a lifetime” working under the tutelage of Donald Trump himself. Each episode features a business contest of sorts between two teams in which the winning team gets a taste of Trump??s luxurious lifestyle, while members of the losing team duke it out in a boardroom, trying to avoid the catchphrase, “You’re Fired...

Author: By Brian A. Finn, | Title: The Devil's Apprentice | 4/15/2004 | See Source »

...Donald Trump??that relic of the greedy ’80s with the embarrassing comb-over and annoying smirk—has come back from his multi-billion dollar bankruptcy and is now ready to invade your newspapers and television sets. Poor old Donald has felt lonely this past decade as Americans have turned their attention away from him and towards the newly-minted billionaires of the high-tech industry. He did what any egomaniac starved for attention would do and created his own reality TV show that would feature him and only him in all his power...

Author: By Brian A. Finn, | Title: The Devil's Apprentice | 4/15/2004 | See Source »

Tune in tonight and you can see the finale of this exercise in Trump??s ego. If you have better things to do with your time then watch Donald enter a boardroom in slow motion, then forgo tonight’s episode...

Author: By Brian A. Finn, | Title: The Devil's Apprentice | 4/15/2004 | See Source »

...programs recently awoke my passion for trashy reality TV. As an aspiring entrepreneur I couldn’t help but watch Donald Trump??s “Apprentice,” pitting male brawn against the marketing power of female sexuality. For those clever enough to avoid such morally-debauched viewing, the show follows a simple pattern. Two teams fight to escape elimination by implementing successful business programs, whilst plugging one of Trump??s numerous business ventures. Put more simply, two teams utilize their female members’ attractiveness to sell products by placing them before...

Author: By Bede A. Moore, | Title: Trumping Gender Inequality | 4/13/2004 | See Source »

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