Word: trumped
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Dates: during 1980-1989
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...same could be said about present-day Atlantic City, which is, above all, Trump's town, with a Trump Plaza, Trump Castle, Trump Princess and billboards all around the city trumpeting the message YOU'RE LOOKING VERY TRUMP TODAY. When his Aladdin-style Taj Mahal is completed next spring, Trump will control 31% of the city's gaming capacity, 39% of the first-class hotel rooms, 40% of the convention space, 35% of the parking spaces and almost half a mile of frontage along the five-mile Boardwalk. "I'll tell you, it's Big Business," he says, peering down...
...With Trump, Atlantic City has rediscovered its genius for self-promotion. And largely thanks to him the city has regained its cheerful taste for the baroque. In the lobby of the Trump Plaza (designed by Alan Lapidus, who once wrote an article called "The Architecture of Gorgeous"), Mary Zborey, a heavily rouged tourist from Connecticut who resembles a slightly dissipated Loretta Lynn, turns giddy at the shimmering collision in the red, gold and black decor. "I can't believe it. I'm touching the walls," she squeals as she caresses a black marble railing. Her friend Maryann Scofield, caught...
...executive director of the Plaza, Jonathan Benanav, calls the aesthetic principle behind casinos "sensory bombardment." He puts it this way: "Feel? It feels good to be here. Taste? Well, there are two ways to look at that. No. 1, Trump has great taste. No. 2, we have great food facilities. Touch? You're touching money. You're touching luxury. You're touching the marble. You're touching the granite. You're touching the beautiful brass. You'll see in the suites. We have gold leaf up there...
...much more. Fat plaster cherubs, blue and gold velvet divans, pop-up televisions, living-room Jacuzzis surrounded by Corinthian columns and topped by mirrors, gold-painted toothbrushes, even bidets and brass DO NOT DISTURB signs. Boasts Trump: "You can go to London. You can go to Paris. You can go anywhere in the world. There are no suites comparable to the quality of these suites...
...craps, says he will soon be reconciled with his wife in New Jersey and on his way to Florida. "We're talking about getting out. Building a little house, a little boat. Soon." John, who last made a living recycling cans, was lured to Atlantic City by one of Trump's ads. "I'm going back to see my daughter in Tacoma. If I can ever get out of here," he says...