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...Humpty Dumpty that plummets in this virtually guaranteed bestseller (Literary Guild selection for June; movie rights sold to Gary Cooper for $85,000) is Trumpet, a magazine suspiciously li late Collier's, on which Theodore White served as a senior writer. Unfortunately...

Author: /time Magazine | Title: Books: The Last Trumpet | 5/23/1960 | See Source »

Banks v. Marines. What spells doom for Trumpet is its balance sheet. No one knows this better than its president. John Ridgely Warren, an aging wonder boy with a Roman nose, whose past careers have rocketed and fizzled like Roman candles "Ridge" Warren has beefed up Trumpet's circulation, but the magazine's advertising is a sickly trickle, its creditors are edgy and the bank is poised to snip its credit life line. Two-thirds of View centers on Ridge's hectic bids to bring the marines of high finance to the rescue...

Author: /time Magazine | Title: Books: The Last Trumpet | 5/23/1960 | See Source »

Ridge's trouble is that he has a menace on the board of directors in the person of Wheeler-Dealer Walter J. Mornssey, a man to whom a convertible is not a car but a debenture. Morrissey wants to fold Trumpet and its sister magazine. Gentlewoman, and save the firm's other, money-making divisions, thereby boosting the company stock and setting up a multimillion-dollar capital gain for himself. In the Cottier situation. Gentlewoman was Woman's Home Companion, and the Morrissey role was played by smooth Financier J. Patrick Lannan, who with other industrialists held...

Author: /time Magazine | Title: Books: The Last Trumpet | 5/23/1960 | See Source »

...characters come equipped with megaphones. No one talks; everyone blasts out endless editorials-on the evils of TV. Republicans, Democrats, the American Dream-not excluding Ridge's raven-haired exwife, at whom Ridge makes embarrassing /fl«-passes throughout the novel. Ridge puts the finger on Trumpet's fatal lack-"It had nothing left to say"-but scarcely lifts an editorial finger to remedy the situation...

Author: /time Magazine | Title: Books: The Last Trumpet | 5/23/1960 | See Source »

...Distant Trumpet, by Paul Horgan. The Southwest comes vividly and impressively alive in this fictional reconstruction of the Indian wars...

Author: /time Magazine | Title: CINEMA: Time Listings, may 16, 1960 | 5/16/1960 | See Source »

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