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Before long, he may be right. Now that Donald Trump's The Apprentice is the season's highest-rated new show, reality TV is discovering what sitcoms have known for decades: people love to watch other people work. In the real world, workers may be worried about outsourcing, downsizing and on-the-job surveillance, but on TV, cutthroat, anxious work under surveillance is becoming big entertainment--perhaps in the same way that horror movies and roller coasters make anxiety fun. For Fox reality chief Mike Darnell (who's making Casino, about working in, you guessed it, a casino, with Apprentice...

Author: /time Magazine | Title: Television: Reality TV Goes To Work | 3/8/2004 | See Source »

Toronto and Dartmouth both walked away from their match with 56 points—not enough to trump Harvard’s 57, placing HCB behind MIT (64). They were headed for New York—and victory...

Author: By Bede A. Moore, CONTRIBUTING WRITER | Title: Bridge Players Win, Lose, Then Win Again | 3/3/2004 | See Source »

...spray, and its manufacturer, Standard Oil of New Jersey, soon hired Geisel to create an ad campaign. "Quick Henry the Flit!" became one of the best-known catch phrases from between the wars. (It lingered decades later in a cartoon, appearing in one of Harvey Kurtzman's magazines - Trump or, more likely, Help! As I recall it, a man summons his butler with the phrase; the butler reappears with an effeminate fellow who sprays the offending bug. The ad line was new to me, as was the word flit to mean homosexual; this is how the child Corliss picked...

Author: /time Magazine | Title: That Old Feeling: Seuss on First | 3/2/2004 | See Source »

...reality-TV show now, putting aspiring moguls through their paces on NBC's The Apprentice. When TIME put him on the cover in 1989, DONALD TRUMP was still trying to define his own reality...

Author: /time Magazine | Title: Milestones: 15 Years Ago In Time | 3/1/2004 | See Source »

...real estate tycoon Donald J. (for John) Trump does not really loom colossus-high above the horizon of New York and New Jersey. He has created no great work of art or ideas, and even as a maker or possessor of money he does not rank among the top ten, or even 50. Yet at 42 he has seized a large fistful of that contemporary coin known as celebrity. There has been artfully hyped talk about his having political ambitions, worrying about nuclear proliferation, even someday running for President. No matter how farfetched that may be, something about his combination...

Author: /time Magazine | Title: Milestones: 15 Years Ago In Time | 3/1/2004 | See Source »

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