Word: trumping
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Educational? Trump and his colleagues do offer the candidates such eye-opening nuggets as "Swing for the fences" and "Location, location, location." But the primary educational element is how fan-damn-tastic it is to be Donald Trump. And really, this is all most of us have ever wanted to learn from him. We first see him soaring over Manhattan in his private helicopter; the team that wins one challenge gets a tour of his Versailles-like penthouse (guided by his girlfriend Melania Knauss). Trump is the rich guy so many nonwealthy Americans love because he lives like a lottery...
...bigger and badder, brassier yet classier, altogether Donald Trumpier, than anything else out there. In The Apprentice (NBC, Wednesdays, 8 p.m. E.T.; premieres Thursday, Jan. 8, 8:30 p.m. E.T.), 16 aspiring businesspeople arrive in Manhattan to compete in teams (men vs. women) for the chance to become Trump's protege at a salary of $250,000. Each week, the teams complete a challenge (from selling lemonade on the street to designing an ad campaign). Trump "fires" one member of the losing team...
Sixteen contestants? Two teams? Cut-throat competition? On an island? Any resemblance to Survivor is intentional. The Apprentice is produced by Survivor's Mark Burnett, who met Trump in 2002 when he leased Central Park's skating rink from Trump for the show's live finale. "He told me all the right things," says Trump--among them, that the tycoon had been Burnett's idol ever since Burnett read Trump's The Art of the Deal when the then aspiring producer was selling T shirts in Venice Beach, Calif...
...charity," he says, "and that money is created through entrepreneurs." Survivor, with its tension between group effort and look-out-for-number-onemanship, has always been a metaphor for the corporate jungle. The Apprentice uses the business world as a metaphor for that metaphor. (Lest anyone miss the comparison, Trump says ad nauseam on the show and in our interview that New York City is "the real jungle...
What's in it for Trump? We're in a bull market for reality TV about rich people (Rich Girls, The Simple Life), but most of the silver-spooners on those shows have not come off well. (An exception was Trump's daughter Ivanka in HBO's documentary Born Rich. Amid a cast of upper-class twits worthy of Monty Python, she seemed refreshingly level-headed. "I was very proud," her dad says. "She came off like a member of society, as opposed to somebody from Mars.") And he's a busy enough man as it is, which he happily...