Word: trumps
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Dates: during 2000-2009
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Summer doesn’t trump all other seasons in sports because professional athletes are earning millions at the time. Nor is it special because college students are doing it in the steps necessary to becoming said professional athletes, either. The days of June through September, to me, represent just the opposite...
...recent episode of the hit TV show The Apprentice, Donald Trump challenged a gaggle of fawning dealmaker wannabes to boost revenue at his Taj Mahal casino in Atlantic City, N.J. Eager to impress, Trump's pupils got right to work. But they might have just as quickly asked, Who the heck is Trump to judge? After all, his casino empire has been losing money for years...
...much money, it was revealed last week, that auditing firm Ernst & Young warned of "substantial doubt" that the publicly traded gaming company run by Trump Hotels & Casino Resorts could continue as a viable enterprise. The prospect of a flashy failure could tousle the Donald's carefully coiffed image as a business guru. Fighting back, he declared last week that his casinos "have always been a good company" and that he will prove it by focusing on them until they are fixed...
...Trump's forte is brand building, and he is the brand, the Martha of money. Trump does commercials for Verizon, was host of Saturday Night Live and last week unveiled Trump Visa, which rewards cardholders with casino discounts. There is now Trump Ice bottled water and a hot-selling book, How to Get Rich. Publicity, in other words, is his strength...
...business? Trump Hotels' shareholders have concerns. "I don't think he knows a thing about running the casinos," asserts Marvin Roffman, an analyst and longtime Trump critic at the investment firm Roffman Miller. The cash-starved casinos are run down and have been losing customers to newer outfits like the Borgata Hotel Casino & Spa, which opened last year. Since selling initial shares to the public in 1995, Trump Hotels has never recorded an annual profit and the stock has fallen 84%. If Trump gets the deal he wants to recapitalize the company, existing shareholders may get wiped...