Word: trumps
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Never one to pass up a good thing, billionaire developer Donald Trump entered the airline business last week. He bought the shuttle from Frank Lorenzo, who owns Texas Air, which owns Eastern, for roughly $365 million in cash. For that Trump gets a fleet of 17 Boeing 727s, landing facilities in Boston, New York City and Washington, and the right to stencil his already ; household name on the tail of an Establishment institution. And never one to leave well enough alone, Trump vowed to run it as a "diamond," with immaculate planes swooping in and out on time, providing...
...announcing his purchase, Trump called the shuttle "unique," and with characteristic syntax and bravado vowed to make it more so. "I want the planes to be beautiful," he said, "totally renovated and as nice as any in the air." At the moment, argues Alan Taylor, an image consultant to 28 airlines, the shuttle lacks a sense of style. "In the Trump name there's a certain magic," he says. "This basic transportation product can borrow some of that luster, that halo of success...
...there are those who wonder if the shuttle's aura can survive Trump's touch. Some suggest that the ascetic aesthetic of the old shuttle rather than a glitzier image of a flying casino may be better suited to its puritanical passengers. "It's pretty much a business operation," says airline analyst Raymond Neidl. "If he glitzes it up too much, the average guy will say, 'That's not my ball...
...week's end Lorenzo was working on another bold move. Sources close to Texas Air confirmed that both TWA chairman Carl Icahn and New York developer Donald Trump were negotiating with Lorenzo to buy all or part of Eastern. Trump's particular interest is the shuttle connecting Boston, New York City and Washington...
...year have escaped embarrassment by refusing to admit their setbacks. Robert Fomon, 62, who resigned as chairman of E.F. Hutton in May 1987, claims that "it is very fashionable to lie about ((the crash)). Now everyone says that he wasn't in the market." Several snipers contend that Donald Trump, the developer and casino kingpin, was bitten hard by the bear, even though he bragged late last October that he was smart enough to get out just in time...