Word: trumps
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...created the U.S.F.L. The twelve-team league opened in 1983 with a new twist: it played not in the fall but in the spring and summer, thereby testing aficionados' appetite for year-round football. Over the next two years, other fat-cat fans, including New York City's Donald Trump, bought in to swell the league to 18 franchises...
...while, the new league looked like a fair bet. Franchises were a bargain: $2 million to $5 million a city, vs. $70 million in the N.F.L. True, blue-chip players did not come cheap. Trump, the owner of the New Jersey Generals, paid $5 million for Georgia Running Back Herschel Walker and $8 million for Boston College Quarterback Doug Flutie. Still, much of the money could be written off against profits from the owner's other investments. Besides, a bidding war served to run up the other league's costs while siphoning off talent...
...steamy best-selling novels to be made into a TV mini-series. This one, scheduled for CBS next season, stars Valerie Bertinelli as Maxi Amberville, heiress to a troubled publishing empire. When things look bad, sexy Maxi turns for aid to a worldly real estate developer named Donald Trump, played by Donald Trump. The megamogul had a small, key speaking part in a scene that was filmed last week in -- where else? -- his own Trump Tower. Sighed Bertinelli: "He's so handsome." Trump, an old friend of Krantz's, was her choice for the part, and she too was pleased...
...elevators--this is the stuff of Great Trash. In addition, there are herbal wraps at Elizabeth Arden and pokes at perfume ("Bunyan could see his obituary . . . Asphyxiated by Giorgio. Hardly fair, after he'd given up amyl nitrate"). The socially crucial pass in review: Donald Trump shows up in yet another novel. And the patrons of Le Cirque. And the Annenbergs. By now, if this were a just world, they would all be earning royalty checks...
...Americans born in the fecund years between 1946 and 1964, reaches mid-life. Former White House Wunderkind David Stockman and Actor Sylvester Stallone (Rocky, Rambo) turn 40 in 1986. So do ex-Mouseketeer Carl ("Cubby") O'Brien, Arms Control and Disarmament Agency Director Kenneth Adelman, Real Estate Mogul Donald Trump and Comedian Gilda Radner. At the tail end of the boom, the last members of the vast litter are graduating from college this spring and stepping into a not notably waiting world. Members of a generation that has made a pastime out of prolonged adolescence are being forced...