Word: trung
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Dates: during 2000-2009
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...like the sound of weasel coffee? Before you answer, consider the alternative name for Trung Nguyen Caf?s signature blend: Weasel Poop Coffee. After all, the thriving Vietnamese brew traces its origin to rodent droppings...
Coffee mogul Dang Le Nguyen Vu, 31, owes much of the success of his 400-outlet-strong Trung Nguyen franchise to reviving Ca Phe Chon. According to legend, the chon (weasel) would eat the choicest coffee beans, then digest the outer shells, leaving the innards to, um, emerge in long strings. Farmers collected the beans and roasted them?presumably after a thorough washing?to make a rich brew. While Vietnam isn't alone in making such coffee (Indonesia has beans predigested by civets), Vu has brought Ca Phe Chon back in a more sanitary incarnation. He processes the beans...