Word: trunk
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Dates: during 2000-2009
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...fact, if the corporate malaise, with its many causes and symptoms, can be pictured as an elephant--that ever useful beast of analogy--then some of these folks have grasped it by the trunk, some by the tail and others by the ear. But wherever they grab on, it's the same animal: a workplace unsettled by change and uncertainty...
...mechanic would put together." So dubious was the machine's appearance that, when the team was stopped for a road inspection on its way to present the Gastrovac at a conference in San Sebastián, they spent two hours convincing the Civil Guard that the contraption in the trunk was intended for cooking vegetables, and not, say, blowing up train stations. The newer, sleeker version of the Gastrovac, developed earlier this year, still looks like a pressure cooker attached by rubber hose to a high-tech hot plate, but its functions are thoroughly space age. By lowering atmospheric pressure...
That stores should serve as a social gathering post isn't new: trunk shows have long existed, and several years ago Apple revolutionized the interactive retail concept by inviting customers to hang out with laptops for free tech advice and quick tutorials. Savvy brands know to sell consumers more than just their products, so to establish a more meaningful relationship some are customizing the in-store experience to provide something much deeper: a chance to feel connected to a community...
...have you driven a Ford lately? I rented a Focus in Oregon this summer and can't say I fell in love. The car lacked basics like an armrest and a driver-side trunk release--forget cruise control--and emitted a high-pitched whine at 60 m.p.h. O.K., it was a stripped-down, beat-up rental. But people, please, can't you do better...
...than 50 million blogs out there, employers like Microsoft train new hires on blog etiquette. Curt Hopkins of Ashland, Ore., says a public radio station cut short a job interview after the boss read his blog; he was later hired by the Oregon Shakespeare Festival to "build buzz online." Trunk, who now blogs about workplace issues on Brazen Careerist, says telling young workers not to blog is like telling a baby boomer not to use the phone. "When major corporations try too hard to block the electronic community," she says, "Generation Y just leaves...