Word: trunkful
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Gladwell concedes defeat at the outset: what goes on in the locked magician's trunk of the unconscious will always be a mystery. But we can keep careful track of what goes into the box and what comes out of it. The unconscious mind is astonishingly good at filtering out superfluous data and seizing on essential truth, we learn, but too much time or information can confuse and blind it. And the unconscious mind can be trained. The psychologist John Gottman can watch a 15-minute videotape of a husband and wife about whom he knows nothing and predict with...
...KNIGHT, 66, Nike co-founder and master marketer; as CEO of the world's biggest athletic-shoe company, effective next month; in Beaverton, Oregon. Knight and the late Bill Bowerman started out in the 1960s making soles with a waffle iron and selling the shoes out of a car trunk. Knight, who will remain chairman, will be replaced by William Perez, CEO of S.C. Johnson...
...online thanks to a wireless hub in the trunk, a silver dollar-size antenna mounted behind my head and the wi-fi card built into my computer (an X40 mininotebook from IBM). It's just like jumping online at Starbucks, and it lets me go wild multitasking--catching up on e-mail and otherwise staying productive while in transit. Rarely am I trapped at a coffee shop, concerned that my workday is slipping away, but the Brooklyn-Queens Expressway can kill an entire afternoon...
...whiff of an evening dress in beaded chiffon. Nobody knows better than Lagerfeld that fashion is not about art but about selling clothes. Indeed, it may cost the house of Chanel millions of dollars to pull off the whole Kidman campaign. But why pinch pennies? At a trunk show at Bergdorf Goodman in New York City last spring, the brand pulled in $3.1 million in a single day. Now that's the kind of nice behavior everyone appreciates...
After he left the grill, his life followed the ur-rap narrative--sell tapes from the trunk of a car, sign a record deal, buy a De Beers mine--but Nelly remained committed to the ideal of serving billions and billions. "I was never interested in just playing to one market or genre," he says. "I want everybody to get my music." So far, everyone has. His first two albums sold 15 million copies, and in many ways he has become the hip-hop Shania Twain (another ex-- McDonald's employee who grew up poor and writes songs designed...